Put the Social Back in Your Social Media Plans
Do you want to save time during your work day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most people would answer, “Heck yeah!” to those questions because a beauty business owner’s to do list is never really finished, especially if you are flying solo. Automating certain tasks, like social media, is one way to gain some time back in your day but that task still requires you to interact with your followers.
Social media schedulers, such as PLANN, HootSuite and Buffer, are convenient and budget-friendly. Simply log in, schedule which posts should publish on which platform, and hit the save button. Voila. Then you will get a notification when its time to post.
Some platforms, like MeetEdgar, are more powerful because they continue to share your evergreen social media posts into the future, thus saving you even more time from creating and scheduling. This all sounds wonderful and who doesn’t want to have more free time but do these platforms eliminate the ‘social’ from social media?
The answer to that is: only if you allow it. Using schedulers is a wonderful thing and is a task that a savvy virtual assistant or social media manager can take over. But you still need to be aware of what’s happening in your social media world. If followers are asking for your opinion, you need to be there in a timely fashion giving your opinion. If customers are asking specific questions about a product or treatment, you need to be on the ball answering those questions; otherwise, you’ll be getting hearing crickets from all your hard work on social media because your customers feel neglected. Just think you post because you want to get your customers attention and eyes on what you are posting….. so make sure you go back in and respond to the comments, slip into their DM’s and flag that client in your salon software to touch base in regards to that topic on their next visit. I feel our social media advantage is being really underutilized and it gets me so excited about the potential of social media for business in the future.
Also, be active in your social media world in terms of connecting with others online. Yes, it’s wonderful when people in your tribe find you but you should put in equal effort to connect with your ideal customer. Passive marketing (or hope marketing, as I’ve heard it called) puts too much power into the hands of your ideal audience. Don’t wait and hope that they find you; make them want to CHOOSE you. Show them how you can help solve their problems. To do this successfully, you need to have a personal presence online instead of allowing a social media manager or third-party scheduler to be in charge. I go in-depth more in HOW to do this inside our Beauty Boss Pro Mentorship Membership. There is absolutely no need to twiddle your thumbs wondering how to turn your followers into customers anymore when you have a community like ours that is here to support you in becoming a thriving successful #BeautyBoss
Before I go I wanted to invite you to Our 5 Days to Fearless Instagram Stories Challenge is happening on Wednesday 29th July. So many beauty business owners are not feeling confident in front of the camera and speaking to their audience seems all too hard. Don’t let this fear hold you back from building authentic relationships with your audience that can turn into sales for your business.
If you want to gain more experience in using Instagram stories and expand your reach and grow your audience, you need a strong plan and solid strategy in place. I created The 5 days to Fearless Instagram stories challenge specifically for go-getters to solidify their knowledge of Instagram stories so they can showcase their expertise while their treatment doors are closed.
Click here to join the challenge pop up Facebook group where we are all getting to know each other before we get started on Wednesday.
